G-STAR RAW FOR THE OCEAN REBRAND PROJECT

How can I pair a passion of fashion sustainability with a design related problem?

G-Star Raw for the Ocean is a preexisting brand that was created by Pharrell Williams and used recycled plastic to create denim. I decided to take inspiration from this successful artist and creative director to recreate the playful collection that came to be in 2014 and cater it towards a high fashion audience.

2026, G-Star Raw for the Ocean Rebrand Project, Richmond, VA